John Baldessari (1)

 



"That's because art has become more entertainment, and those things just aren't entertaining. I'm on the board of trustees at MOCA – not that I go, but I do go to a few meetings – and you realise when you get in there, in the midst of it, that these museums are about ticket sales, and they have to have blockbusters. So what are we doing at MOCA? – Murakami. Man, that is going to bring them in. Now do you think if you had an Ad Reinhardt show that that would bring them in? I don't think so. Could you see a Reinhardt on a billboard? But it's more and more like that. And it's perfect. Because there's a huge Asian community: that's going to bring them in. Murakami is like Warhol: that's going to bring them in." (J. Baldessari) complete interview, here.

above, early works from the 1960's.