Philip Pullman

"Market fundamentalism, this madness that’s infected the human race, is like a greedy ghost that haunts the boardrooms and council chambers and committee rooms from which the world is run these days.

In the world I know about, the world of books and publishing and bookselling, it used to be the case that a publisher would read a book and like it and publish it. They’d back their judgement on the quality of the book and their feeling about whether the author had more books in him or in her, and sometimes the book would sell lots of copies and sometimes it wouldn’t, but that didn’t much matter because they knew it took three or four books before an author really found his or her voice and got the attention of the public. And there were several successful publishers who knew that some of their authors would never sell a lot of copies, but they kept publishing them because they liked their work. It was a human occupation run by human beings. It was about books, and people were in publishing or bookselling because they believed that books were the expression of the human spirit, vessels of delight or of consolation or enlightenment.

Not any more, because the greedy ghost of market madness has got into the controlling heights of publishing. Publishers are run by money people now, not book people. The greedy ghost whispers into their ears: Why are you publishing that man? He doesn’t sell enough. Stop publishing him. Look at this list of last year’s books: over half of them weren’t bestsellers. This year you must only publish bestsellers. Why are you publishing this woman? She’ll only appeal to a small minority. Minorities are no good to us. We want to double the return we get on each book we publish.

So decisions are made for the wrong reasons. The human joy and pleasure goes out of it; books are published not because they’re good books but because they’re just like the books that are in the bestseller lists now, because the only measure is profit.

The greedy ghost is everywhere. That office block isn’t making enough money: tear it down and put up a block of flats. The flats aren’t making enough money: rip them apart and put up a hotel. The hotel isn’t making enough money: smash it to the ground and put up a multiplex cinema. The cinema isn’t making enough money: demolish it and put up a shopping mall.

The greedy ghost understands profit all right. But that’s all he understands. What he doesn’t understand is enterprises that don’t make a profit, because they’re not set up to do that but to do something different. He doesn’t understand libraries at all, for instance. That branch – how much money did it make last year? Why aren’t you charging higher fines? Why don’t you charge for library cards? Why don’t you charge for every catalogue search? Reserving books – you should charge a lot more for that. Those bookshelves over there – what’s on them? Philosophy? And how many people looked at them last week? Three? Empty those shelves and fill them up with celebrity memoirs.

That’s all the greedy ghost thinks libraries are for."


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Philip Pullman, daqui