'memory and desire'

During the spellbinding evening, Pamuk mentioned that he does not really believe in utopias in general, and said that humanity has created "a hundred tons of memory," but only one hundred grams of utopia. He then talked about various inspirations from building bridges based on Charles Darwin's theory of "memory for survival," to Marcel Proust and the involuntary memory he evidenced in his work. Incidentally, his novel The Museum of Innocence is inspired by the Bagatti Valsecchi Museum in Milan, and in its guestbook Pamuk has written, "I love this house, the idea and the imagination that hide behind these walls."

from here.